Response to a brief in which the goal was to get visitors to various summer events (County Fairs etc) to sign up for a test drive in a Chevrolet Captiva. This concept deliberately mimics the massively popular ‘Guitar Hero’ video games and borrows their addictive gameplay style. Players sit inside a specially rigged Captiva and follow a series of rapid on-screen commands set to classic driving tunes. As with Guitar Hero, a ‘score’ is awarded according to how quickly players keep up with the manic commands, which include such actions as honking the horn, opening and closing the glove compartment, opening and closing doors and reclining their seats! With flashing lights and booming music this daft installation is sure to draw attention wherever it goes! For the players, the experience should leave them with a fond association towards the car which will hopefully translate into a test drive at their local dealership.